Formatting is just window dressing, right?  Wrong.

It doesn’t matter how incredible your content is if the way you present your blog post fails.

Starting now, forget the rules you learned for structuring your high school English papers.  Stop treating your blogs posts like they’re excerpts from a 300-page book.

To be successful, your blog post’s format must make scanning for information absurdly easy.

Understand that your blog reader has very unique needs.  She wants information quickly.  She needs to be able to figure out in seconds whether your blog post provides that information.  She might be reading your content on a phone or tablet.

And she just might want to stick around on your site, share your content, or buy your product if you play your cards right.

Create an inviting, professionally formatted blog post by avoiding these common errors:Keep reading!