Content Strategy Package
Tired of struggling with your personal finance content?
Without a strong content plan in place, you’re probably frustrated with your content’s results.
Maybe you struggle to come up with ideas. Your readers aren’t converting well into leads or new customers. Or your existing content stopped getting views long ago.
Maybe you don’t have the time or resources to manage your content on your own.
A content strategy can change all that.
What is a content strategy?
A content strategy is a detailed, long-term plan for your content that leverages your current assets and strategically proposes new ones.
Your strategy targets the goals that matter to you — generating leads, acquiring new customers, reducing support calls for common customer pain points, boosting brand awareness, improving SEO ranking, and more. And that strategy leads to a content plan that helps you achieve those specific goals you identify.
What is a content plan or content calendar?
A content plan (or content calendar) gives you a clear blueprint for all your content — ideas for blog posts, articles, infographics, case studies, and more. It tells you exactly what content you’ll create, when you’ll publish it, and how it fits into your overall content strategy.
Your customized plan is built from a detailed analysis of your target audience, your current resources, your competitors’ content, and the opportunities you’re not yet taking advantage of with your content.
Why invest in content strategy and content calendar creation?
A content strategy coupled with a well-planned content calendar can help you . . .
♦ BOOST YOUR SEO with valuable content that answers the questions people are searching for
♦ INCREASE TRAFFIC to your website
♦ CONVERT YOUR AUDIENCE — turning more visitors into leads and more leads into customers
♦ BUILD YOUR REPUTATION as a reliable resource and a thought leader in your industry
♦ LEVERAGE YOUR EXISTING CONTENT by optimizing it for SEO or repurposing it as new content
♦ SAVE YOUR EMPLOYEES TIME by answering common customer questions upfront with your content
A done-for-you content strategy package
Need an expert to prepare a content calendar that aligns with your business’s unique goals? Let me handle your content strategy for you.
Take advantage of the Content Strategy Package and Three-Month Content Plan Add-On.
Here’s what you get…
ASSET #1: The Brand Audit
A review of your existing content to . . .
♦ Determine which content is performing well, how to improve content that’s underperforming, and how to create high-performing content going forward
♦ See how well your current content targets your desired audiences and provides the resources they crave
♦ Clarify strengths, weaknesses, and opportunities within your archives
♦ Highlight existing content that can be upgraded or repurposed with minimal budget spend and effort
♦ Identify areas where new content can fill gaps and provide maximum value to your audience and your business
♦ . . . and much more
ASSET #2: The Competitor Audit
A review of content produced by your top three competitors to . . .
♦ Analyze their successes to identify what your target audience might engage with
♦ Identify opportunities for you to fill in their gaps or produce superior content
♦ Clarify strengths, weaknesses, and areas where you can shine with your own content
♦ . . . and much more
ASSET #3: Content Strategy Recommendations
Next, you’ll receive a comprehensive report with recommendations for enhancing, creating, and maximizing the impact of your content. These content strategy recommendations consider
- Your brand audit discoveries
- Competitor audit discoveries
- Existing content
- Identified content opportunities
- Common customer questions
- Events (e.g., Financial Literacy Month)
- Upcoming product/service launches
- Relevant industry news
(OPTIONAL ADD-ON) ASSET #4: A Three-Month Content Plan
Once you’ve reviewed the content recommendations, you’ll share which ones you’d like to adopt moving forward. You’ll then receive a done-for-you, 3-month content calendar that includes all this:
♦ A suggested publishing schedule to fit your business’s needs, align with holidays and product launches, and allow for optimal internal linking
♦ Clearly defined topic ideas for brand-new content — both hot seasonal topics and evergreen pillar content
♦ Recommendations for the format, length, and substance of each piece of content
♦ A plan to create resources for your target audience at every stage of the buyer’s journey
♦ Recommended updates for existing content — optimizing for SEO, freshening statistics, expanding as needed, and strengthening your existing library
♦ Ideas for repurposing existing content — creating fresh content from what you already have . . . without starting from scratch
♦ . . . and much more
With your content plan in hand, you’ll have a comprehensive view of your upcoming content that you can share with key stakeholders to get their buy-in.
Plus, when you know what’s coming, you can prepare in advance to round up your writers or SMEs and promote your new content.
How this process works
STAGE 1: Information Gathering
You complete a content questionnaire that shares key information about your business and your current content — your target audience(s), your competitors, where your content can be found, how much content you want to produce, what questions you often get from your prospects and customers, and more.
You’ll also share requested metrics on the performance of your existing content (page views, conversion rate, referral sources, etc.).
Tip: Get input from people in your organization who can offer insight into your audience’s needs, pain points, and questions. (Consider agents, advisors, support teams, account managers, etc.)
STAGE 2: Content Analysis & Strategy Recommendations
At this stage, I complete the Brand Audit and Competitor Audits. Based on that analysis and the information you’ve provided, I produce a set of recommended strategies and improvements for your content moving forward.
You’ll receive those results in a detailed report that walks you through the analysis and recommendations.
STAGE 3: Strategy Review
Once you’ve reviewed the content report, you review the analysis and recommendations. We discuss any questions, observations, or ideas from your team.
(OPTIONAL ADD-ON) STAGE 4: Content Plan Proposal
If you want the Three-Month Content Plan add-on to the Content Strategy Package…
At this stage, we’ll have some firm ideas about the direction you’d like to employ moving forward with your content. Based on that discussion, I’ll send you a proposal for the Three-Month Content Plan, including the rate for that service.
If you’re happy with that proposal, we’ll move on to the next step.
(OPTIONAL ADD-ON) STAGE 5: Delivery of Content Plan
Based on your decisions around my content strategy recommendations, I create a three-month content plan. The plan you receive is customized specifically to your business, your content needs, your audience, and your desired publishing frequency.
Depending on your preferred content formats, that content plan may include detailed ideas for blog posts, resource center articles, infographics, and case studies.
With that content plan, you’ve got a ready-to-go blueprint for your next three months of content!
Content Strategy Package
This package offers you invaluable insight with the comprehensive brand content audit and content audits for three competitors you identify.
You’ll also receive recommended strategy improvements to take your personal finance content to the next level and reach your business goals.
The entire Content Strategy Package is available for a one-time investment of $4000.
Optional Add-On: Three-Month Content Plan
Interested in the Three-Month Content Plan add-on service? You’ll hit the ground running with a done-for-you, quarter-long content calendar that’s tailored to your business needs.
The Three-Month Content Plan is available for an additional fee beyond the cost of the Content Strategy Package.
Rates for the Three-Month Content Plan vary, depending on the type and amount of content you’d like to produce in a three-month period.
Rates for this add-on service are quoted on a case-by-case basis and are provided to you in a separate proposal after the Strategy Review phase of the Content Strategy Package.
Ready to get started?
There’s zero obligation on your end when you contact me. Click the button below to answer a few questions about your project.